The inception: a clear idea amidst the noise
Small* was born in 2010 with a simple but strong belief: to help brands become what they’re truly meant to be. Visual Design wasn’t enough. We had to think bigger and better. From day one, our focus has been on building brands with strategic direction, coherent identity, and real capabilities to make an impact.
A name that said more than we expected
The name “Small” came up in your average elevator conversation, but it captured exactly who we were: thinking big from what’s small.
Going deeper and farther, even if means are modest.
A journey shaped by bold brands
Since then, and always alongside the best (like my partner Sergio Reig) we’ve walked down a path that brought us closer to daring brands in complex industries, and helped us evolve preserving our essence.
Today: a Brand Evolution Studio
Today, Small* is a Studio focused on Brand Evolution. We bring together Strategy, Design and Technology to enhance forward-thinking, competitive brands. We work embedded as part of your team (not just as service providers) to align business and brand from the ground up.
Experience as a Brand
Our approach, Experience as a Brand, comes from a core belief: A brand is not a logo or a manifesto. It’s an experience. And if it’s not experienced, it doesn’t exist.
What we stand for
That’s why we create brands that are not just seen; they’re understood and embraced by the right audience.
Now more than ever, we stay committed to what brought us here:
empowering brands with the right depth and meaning to live up to their true potential.
