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Humanizing grief, together

Grief is one of the hardest experiences, but it doesn't have to be faced alone. For many years, Grupo ASV Servicios Funerarios has kept this in mind and has been a pioneer in Spain in creating communication spaces to support people through such a delicate process. Saying goodbye to a loved one should not be a cold or impersonal moment, but rather an act filled with empathy and support. However, they wanted to go further—they wanted to make grief-related information more accessible and understandable, while maintaining sensitivity and helping families face this moment without taboos or uncertainty. Our job was to strengthen their communication, giving shape and continuity to what they had already started. It wasn’t just about providing information, but about emotionally supporting families at every stage of their grief.

More info

Humanizing grief, together

Grief is one of the hardest experiences, but it doesn't have to be faced alone. For many years, Grupo ASV Servicios Funerarios has kept this in mind and has been a pioneer in Spain in creating communication spaces to support people through such a delicate process. Saying goodbye to a loved one should not be a cold or impersonal moment, but rather an act filled with empathy and support. However, they wanted to go further—they wanted to make grief-related information more accessible and understandable, while maintaining sensitivity and helping families face this moment without taboos or uncertainty. Our job was to strengthen their communication, giving shape and continuity to what they had already started. It wasn’t just about providing information, but about emotionally supporting families at every stage of their grief.

More info

Humanizing grief, together

Grief is one of the hardest experiences, but it doesn't have to be faced alone. For many years, Grupo ASV Servicios Funerarios has kept this in mind and has been a pioneer in Spain in creating communication spaces to support people through such a delicate process. Saying goodbye to a loved one should not be a cold or impersonal moment, but rather an act filled with empathy and support. However, they wanted to go further—they wanted to make grief-related information more accessible and understandable, while maintaining sensitivity and helping families face this moment without taboos or uncertainty. Our job was to strengthen their communication, giving shape and continuity to what they had already started. It wasn’t just about providing information, but about emotionally supporting families at every stage of their grief.

More info

Through Meta campaigns, we brought emotional support to grief, providing clear and useful information for families going through this difficult process.

Through Meta campaigns, we brought emotional support to grief, providing clear and useful information for families going through this difficult process.

Through Meta campaigns, we brought emotional support to grief, providing clear and useful information for families going through this difficult process.

We collaborated with influencers to raise awareness of the resources, humanizing grief and breaking taboos with empathy and real support.

We collaborated with influencers to raise awareness of the resources, humanizing grief and breaking taboos with empathy and real support.

Despertar la riqueza que ha estado siempre oculta en la naturaleza, para ofrecerte soluciones que te permitan descubrir lo extraordinario en lo ordinario.

The results

+88% Reach

on social media

+88% Reach

on social media

+88% Reach

on social media

+88% Reach

on social media

+48% Engmt

on social media

+48% Engmt

on social media

+48% Engmt

on social media

+48% Engmt

on social media

18% CTR

on social media

18% CTR

on social media

18% CTR

on social media

18% CTR

on social media

+124% Views

of value-driven content linked to the brand

+124% Views

of value-driven content linked to the brand

+124% Views

of value-driven content linked to the brand

+124% Views

of value-driven content linked to the brand

Helping brands

define their future, and that of the world around them.

Address

Alicante

Pl. del Alcalde Agatángelo Soler, 5, Oficina 3-5, 03015

T. +34 965 061 098

Madrid

C/ Francisco Villaespesa, 10

SmallCreative Band, S.L. © 2025

Helping brands

define their future, and that of the world around them.

Address

Alicante

Pl. del Alcalde Agatángelo Soler, 5, Oficina 3-5, 03015

T. +34 965 061 098

Madrid

C/ Francisco Villaespesa, 10

SmallCreative Band, S.L. © 2025

Helping brands

define their future, and that of the world around them.

Address

Alicante

Pl. del Alcalde Agatángelo Soler, 5, Oficina 3-5, 03015

T. +34 965 061 098

Madrid

C/ Francisco Villaespesa, 10

SmallCreative Band, S.L. © 2025