Grief is one of the hardest experiences, but it doesn't have to be faced alone. For many years, Grupo ASV Servicios Funerarios has kept this in mind and has been a pioneer in Spain in creating communication spaces to support people through such a delicate process. Saying goodbye to a loved one should not be a cold or impersonal moment, but rather an act filled with empathy and support. However, they wanted to go further—they wanted to make grief-related information more accessible and understandable, while maintaining sensitivity and helping families face this moment without taboos or uncertainty. Our job was to strengthen their communication, giving shape and continuity to what they had already started. It wasn’t just about providing information, but about emotionally supporting families at every stage of their grief.