Having the widest range of products on the market is not always enough. Giménez Ganga was born mainly as a manufacturer of enclosures. Over time, its growth led it to introduce elements related to decoration and sun protection, which gave rise to the Saxun brand. However, as both brands evolved, doubts arose about their delimitation. The lack of definition of their product offering raised a question: which products belonged to Giménez Ganga and which to Saxun? This confusion weakened the brand structure and reduced clarity in its market presence. To solve this, we initiated a research process with the aim of drawing a clear differentiation between both brands.