Convershare was one of the pioneers of online marketing in Spain. For years, it operated as an agency focused on campaigns, performance, and results. But over time, their evolution took them elsewhere: toward business consulting for companies looking to go digital. They no longer just executed—they guided companies through their digital transformation. And that needed to be communicated clearly. The turning point came when they realized their brand no longer reflected who they were. The name, the tone, the identity—everything needed to adapt to a new reality. They needed a brand that matched who they are today, and to achieve that, they had to rethink everything from the ground up. Global Composites had taken the first step with a new visual identity, but it quickly became clear that a brand is not just what’s seen, but what’s understood and experienced. Without a clear narrative, structured communication, and commercial tools that translated their value proposition, the path was only half complete. We began this journey to make their brand work in day-to-day operations and ensure that every touchpoint reflected its true role in the industry: not just as a distributor, but as a strategic partner.