In the world of luxury sneakers, everything seemed to have been said, full of iconic brands that had woven their legacy through exclusivity, heritage, and craftsmanship. But in this saturated world, there was still space for something new. For a brand that didn’t just talk about luxury, but redefined it. ODDA was born from the mastery and knowledge of one of Spain's leading luxury footwear factories. But it wasn’t enough to make exceptional sneakers; they needed to be turned into something more. There were no predefined lines or safe paths, just one idea: turn sneakers into works of art. A gallery of sneakers, a new language within luxury. A concept powerful enough to break into the demanding and competitive high-end fashion industry. That’s how we embarked on the challenge of ensuring that ODDA wasn’t born to repeat history but to write its own.