Masterchef is more than a cooking show; it's an experience that has captivated thousands of people. Its format evolved to connect with its audience and became much more than a culinary competition, transforming into a cultural phenomenon. But its universe couldn't stay confined to the screen. Aware of its potential, they realized their digital presence needed to match the excitement and interaction generated on television. The challenge was not just to create a functional app, but to make it an immersive platform that would allow users to live the spirit of the show, interact with the content, and feel part of the experience.