Converse, a brand that’s been setting trends for decades, has always stood out for its rebellious attitude and deep connection to youth culture. With its iconic silhouette and authentic message, it has become a true symbol of individuality and self-expression. For the Unleash Your Chaos campaign, we faced a clear challenge: channeling this explosion of energy and attitude while aligning it with the values of Sprinter and Sport Zone—two brands that also stand for authenticity, but with a more approachable and accessible style.