For decades, Converse has been a brand that inspires people to express themselves without filters. Its story has always been linked to creativity—to those who see style as a way to show who they are. With its unmistakable silhouette and free-spirited attitude, it has managed to stay relevant generation after generation. With the Create Next campaign, the challenge was to reinterpret that spirit for a new context. We needed to connect with an audience eager to stand out and build something of their own. We adapted the global concept to the territories of Sprinter and Sport Zone, creating a campaign that blended authenticity, style, and ease.