Even the most solid industries can seem unshakable, until imperceptible changes that have accumulated over the years cause the board to wobble. What has always worked is no longer sufficient and the only choice is to move forward or be left behind. For Bordas, with more than a century of history, this was its turning point: remain a silent brand or become a visible reference in the natural innovation industry? The main challenge was how to make their brand-which always thrived without needing to show itself-become a real advantage in an imminently more competitive market. But achieving this required more than a redesign. It was necessary to align its identity, its portfolio and its presence in the market. So, with the same vision and determination that has guided them for generations, Bordas, from its Nature For Life division, embarked on a journey with us to make their story a legacy.