Think. Create. Change.

Brand Architecture and product portfolio

Brand Architecture and product portfolio

A leading brand needs an organised and persuasive structure that allows it to connect with its audiences in a clear way.

Growing is an exercise in coherence. When a brand grows, it is natural that its portfolio grows too.

Growing is an exercise in coherence. When a brand grows, it is natural that its portfolio grows too.

Growing is an exercise in coherence. When a brand grows, it is natural that its portfolio grows too.

Growing is an exercise in coherence. When a brand grows, it is natural that its portfolio grows too.

In these cases it is essential to define how to integrate new brands or products in a strategic way, not only to maximise their value but also to ensure that they fit perfectly with their positioning in the market.

In these cases it is essential to define how to integrate new brands or products in a strategic way, not only to maximise their value but also to ensure that they fit perfectly with their positioning in the market.

In these cases it is essential to define how to integrate new brands or products in a strategic way, not only to maximise their value but also to ensure that they fit perfectly with their positioning in the market.

Nuuma Genetics

Between scientific rigor and human connection, between technology and humanity

See project

Nuuma Genetics

Between scientific rigor and human connection, between technology and humanity

See project

Nuuma Genetics

Between scientific rigor and human connection, between technology and humanity

See project

Nuuma Genetics

Between scientific rigor and human connection, between technology and humanity

See project

What makes it different

What makes it different

In a saturated market, what makes a brand unique is what will differentiate it from its competition. Identifying and articulating a clear, relevant and authentic value proposition is what will allow it to connect and stand out.

The name is not everything, but almost

The name is not everything, but almost

Having a name that captures the essence, inspires and stays in people's minds is essential to not go unnoticed, to mean something to people right from the start and to differentiate the brand's offer.

Acompañando a las marcas

a definir su futuro, y el del mundo que las rodea.

Nuevo negocio

hello@wearesmall.es

Únete al equipo

rrhh@wearesmall.es

Dirección

Alicante

Pl. del Alcalde Agatángelo Soler, 5 

T. +34 965 061 098

Madrid

C/ Francisco Villaespesa, 10

SmallCreative Band, S.L. © 2025

Acompañando a las marcas

a definir su futuro, y el del mundo que las rodea.

Nuevo negocio

hello@wearesmall.es

Únete al equipo

rrhh@wearesmall.es

Dirección

Alicante

Pl. del Alcalde Agatángelo Soler, 5 

T. +34 965 061 098

Madrid

C/ Francisco Villaespesa, 10

SmallCreative Band, S.L. © 2025

Acompañando a las marcas

a definir su futuro, y el del mundo que las rodea.

Nuevo negocio

hello@wearesmall.es

Únete al equipo

rrhh@wearesmall.es

Dirección

Alicante

Pl. del Alcalde Agatángelo Soler, 5 

T. +34 965 061 098

Madrid

C/ Francisco Villaespesa, 10

SmallCreative Band, S.L. © 2025