Genetics isn’t just science, it’s a tool for changing lives. Health in Code, a leading company in clinical and medical genetics in Spain, was ready to take things further. Following its merger with Imegen and Genicell, the brand needed a renewed identity that reflected its evolution and its ability to connect with different medical specialties. While its previous image was solid, it remained too focused on a single field: cardiovascular diseases. It was time for a change. But how do you transform something so well-recognized without losing its DNA? The answer was clear: create a visually powerful identity that speaks to innovation and to biotechnology that reaches far beyond the heart. The brand needed to connect with all areas of medicine that intersect with Health in Code.