On a supermarket shelf packed with packages competing for attention, Granja Rinya, a Valencian company with a long history and multiple awards for quality, had something different to say. Their dairy products and desserts aren’t just products — they’re tradition, freshness, and a flavor that’s been recognized for decades. The problem was that their packaging wasn’t telling that story. It didn’t communicate what made them unique. It was time to translate their essence into an identity that could stand out on the shelf while staying true to who they’ve always been. The goal was to bring to life the new strategic concept of the brand: “the taste returns.” The key was to go back to the origin — to rescue the memory of the artisanal: aluminum milk cans, handwritten recipes, kraft paper… an imagery that feels familiar and served as a starting point for creating a distinctive and recognizable visual system.