The fitness world is no longer reserved for elite athletes or big gyms. Today, moving, taking care of yourself, and feeling good is part of everyday life for many people. Bodytone couldn’t stay behind. After more than 20 years in the industry, it was time to update its identity—not only to remain a trusted name among professionals, but to reach further and inspire anyone who wants to train at home. The goal was to preserve its professional essence while adding new values—trust, optimism, accessibility—that would connect with people who are just starting out, getting back into it, or simply want to train their own way. A more open, more human, friendlier, and more diverse image.