Shapes the brand story, with a verbal identity that connects emotionally with your audience.
Communicating is not the same as informing, and the difference between the two lies in giving the brand a consistent tone and bubbling with personality. To design a brand's verbal identity we make sure it is distinguishable, relevant and able to connect in its market.
It is a statement of identity, so when creating names for brands and products we ensure that they capture their essence and value proposition, are easy to remember and are strategically aligned with their objectives.
Amidst the constant bombardment of messages the public receives, we need to prioritise and repeat the most important key brand ideas. Defining these messages will help us in those precious moments of attention to leave a distinctive and memorable image in people's minds.
with Brand storytelling and Naming
