Think. Create. Change.
Brand Architecture and product portfolio
Brand Architecture and product portfolio
A leading brand needs an organised and persuasive structure that allows it to connect with its audiences in a clear way.
Growing is an exercise in coherence. When a brand grows, it is natural that its portfolio grows too.
Growing is an exercise in coherence. When a brand grows, it is natural that its portfolio grows too.
Growing is an exercise in coherence. When a brand grows, it is natural that its portfolio grows too.
Growing is an exercise in coherence. When a brand grows, it is natural that its portfolio grows too.
In these cases it is essential to define how to integrate new brands or products in a strategic way, not only to maximise their value but also to ensure that they fit perfectly with their positioning in the market.
In these cases it is essential to define how to integrate new brands or products in a strategic way, not only to maximise their value but also to ensure that they fit perfectly with their positioning in the market.
In these cases it is essential to define how to integrate new brands or products in a strategic way, not only to maximise their value but also to ensure that they fit perfectly with their positioning in the market.
What makes it different
What makes it different
In a saturated market, what makes a brand unique is what will differentiate it from its competition. Identifying and articulating a clear, relevant and authentic value proposition is what will allow it to connect and stand out.
The name is not everything, but almost
The name is not everything, but almost
Having a name that captures the essence, inspires and stays in people's minds is essential to not go unnoticed, to mean something to people right from the start and to differentiate the brand's offer.
Projects
with Brand Architecture and product portfolio
Projects
with Brand Architecture and product portfolio
Small Insights*
Explore the latest ideas shaping the future of brands.
Purpose
Brands with soul but no narrative
Purpose
Brands with soul but no narrative
Purpose
Brands with soul but no narrative
Brand Experience
From storytelling to storyproving
Brand Experience
From storytelling to storyproving
Brand Experience
From storytelling to storyproving
Brand Experience
Branding isn’t visual design. It’s business.
Brand Experience
Branding isn’t visual design. It’s business.
Brand Experience
Branding isn’t visual design. It’s business.
Brand Experience
Small*: thinking big, starting small
Brand Experience
Small*: thinking big, starting small
Brand Experience
Small*: thinking big, starting small
Small Insights*
Explore the latest ideas shaping the future of brands.
Explore the latest ideas shaping the future of brands.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 37 36" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 C 0 19.882 16.118 36 36 36 L 0 36 Z" fill="rgb(0, 0, 0)" height="36px" id="sDOSBTXTI" transform="translate(0.456 0)" width="35.99998900000001px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg"><path d="M 36 0 C 36 19.882 19.882 36 0 36 L 36 36 Z" fill="rgb(0, 0, 0)" height="36px" id="y7VtU_Phg" transform="translate(0 0)" width="35.999955858999996px"/></svg>)
Helping brands
define their future, and that of the world around them.
New business
hello@wearesmall.es
Join the team
hello@wearesmall.es
Address
Alicante
Pl. del Alcalde Agatángelo Soler, 5, Oficina 3-5, 03015
T. +34 965 061 098
Madrid
C/ Francisco Villaespesa, 10
SmallCreative Band, S.L. © 2025
Helping brands
define their future, and that of the world around them.
New business
hello@wearesmall.es
Join the team
hello@wearesmall.es
Address
Alicante
Pl. del Alcalde Agatángelo Soler, 5, Oficina 3-5, 03015
T. +34 965 061 098
Madrid
C/ Francisco Villaespesa, 10
SmallCreative Band, S.L. © 2025
Helping brands
define their future, and that of the world around them.
New business
hello@wearesmall.es
Join the team
hello@wearesmall.es
Address
Alicante
Pl. del Alcalde Agatángelo Soler, 5, Oficina 3-5, 03015
T. +34 965 061 098
Madrid
C/ Francisco Villaespesa, 10
SmallCreative Band, S.L. © 2025