Genetics has revolutionized medicine. It tells us where we come from, how we function, and increasingly, where we might be headed. But while technology has begun to decode this complex system, its language remains inaccessible to most, disconnected from the very people it’s meant to transform. That’s how Nuuma was born, to take genetics into the future, not only through science, but through human experience. But to fulfill that promise, the brand needed more than a name: it needed an identity capable of turning genetic innovation into something understandable, relatable, and applicable. We accompanied them on this journey to give soul to a concept that still felt like it belonged to the future, and to shape it into a brand with purpose, strength, and vision.